Provide Solutions, Not Services: Attitude shapes not only how we perceive challenges, but also how we overcome them. In business, challenges are both everyday occurrences and long-term obstacles. Whether it’s an unusual client request or an established regulatory difficulty, the importance of offering your clients workable solutions to overcome these challenges and ultimately deliver the best possible outcome is crucial to survival in increasingly competitive business environments. Here are my top four reasons to focus on providing effective solutions as your service offering.
- Focusing on results
Solutions providers focus on results, whereas traditional service providers focus on the services they provide. Yet, the service itself is only a means to an end, not the end itself. When we simply provide a service we insinuate that the delivery of that service is our main function. However, when we focus on solutions and provide solutions, we assert that our main function is the help the client overcome any obstacles or issues they may face when they use our services. There is a vast difference. Therefore, solution-oriented offerings are more comprehensive and of more value to clients.
- Encouraging dialogue
When a company adopts a solutions culture, it is inevitable that dialogue between company and client takes on a more meaningful role. Far more consultation is required, and therefore companies and clients must communicate more closely. Therefore, providing solutions encourages a new level of closeness and partnership between the two entities. This closer professional relationship brings major benefits for both players. Clients get their needs met more rapidly and effectively and companies gain more understanding of the nature of their clients’ unique and individual needs and concerns.
- Adopting CRM
Customer Relationship Management (CRM) is what organizations use to provide continuous support and customer service to their clients. This is achieved by the effective use of client information and a thorough understanding of clients’ requirements and demands to make sure these needs and demands are satisfied. As a follow-on to the strengthened client/company relationship, CRM also relies on clear client feedback, furthering developing the relationship through dialogue after the solution has been provided. For organizations who engage in CRM properly, it encourages massive client loyalty and builds a strong bond of trust.
- Celebrating uniqueness
Since solutions providers focus on how best to present workable and effective solutions to their client, and not on the services they provide, client individuality becomes central. Effective solutions require the customization of available services, products, and abilities to suit unique requirements. Therefore, there is no blueprint for delivery. Clients are treated as completely unique entities, and this is paramount in the successful delivery of solutions.
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