Comfort: The Enemy of Progress

Progress

There are few certainties in business, but change is definitely one of them. Organizations must constantly innovate and enhance their value proposition in order to grow and succeed. For those of us that acquire success, it’s vital to remember that in order to continue to excel, we must constantly adapt our approaches and find new methods of making our offering more relevant and targeted to our customers’ needs. This means that rather than reacting to altering economic circumstances, client demands, and ever-changing industry environments, we should aim to respond to them. Reacting to any situation indicates a lack of preparation, whereas responding means that we have foreseen a new trend or requirement and have prepared properly for it.

In this context, it’s clear that remaining in your comfort zone as a solutions provider guarantees that you won’t be equipped to meet the changing demands of your industry. Therefore, if you wish to ensure long-term relevance and success, it’s vital to consistently move out of your comfort zone so you can be sure of continued acceleration. Here are three things to keep in mind:

Don’t indulge in nostalgia

Impressive former achievements and successes do not guarantee future victories. Dwelling on the past is a surefire route to future failure. Since dynamism is the essence of business, constant investment in innovation and displaying progressive leadership is the way to future success. Your organization’s role is to make your customers’ lives as easy and straightforward as possible. And the only way to do this is to anticipate what their pain points which means looking forward, not back.

Keep complacency to a minimum

No matter what you achieve as an individual or an organization, do not let complacency set in. The moment you think you are on top of your game, you will lose the hunger that drove you to achieve in the first place. Remember, you’re only as good as your most recent result. Successes of the past will not sustain you for your future. Competition is fierce so any kind of complacency is a recipe for failure.

View change as progress

There is an old saying: Stand still and you’re history. There is no industry leading company that doesn’t constantly evolve by examining and responding to its customers’ specific needs and concerns. When we do this, we are embracing change and, therefore, making progress.